It’s no easy task putting a price on design, but if you’re wondering how much others in the industry are charging for their work, a new study could offer some answers.
Freelance design job board Folyo asked 209 seasoned remote graphic designers about their prices for various services, then used the data to forecast how much clients can expect to pay for them.
While a larger group of graphic designers (30 percent) said they charged between US$500 and US$1,000 for a logo, the company says a “fair logo design price” would be US$1,200. It’s easy to find someone who can do the work for a much lower price—24 percent of those surveyed said they charged below US$500 for a logo—but clients would probably not be paying for quality.
A reasonable price for a homepage would be US$1,900, the website suggests, though the amount could run as high as US$5,000 for a full-fledged design sans coding. The majority group of 31-percent designers charge between US$1,000 and US$2,500 for a homepage alone.
As for a simple but full-featured website, which entails a “a homepage, a basic page template, and one or two additional layouts,” the survey projects that a quality site would cost “at least US$4,000” as web design is among the most challenging tasks for a graphic designer. It’s worth noting that the price is only for the website’s design, and not even for coding work.